THWG was founded by Gwendolyn Hicks and LaRachel Adkins, a mother-daughter team with over 60 years of combined experience in the hair care industry.

Gwendolyn's passion for hair care started when she was young. She would braid the corn silk on the family farm and scratch the backs of the animals with her newfound skills. (Trust me, the story is hilarious!)

LaRachel , on the other hand, got her start in hair care a little more...dramatically.

When she was seven years old, she decided to give her Barbie doll a makeover. She cut off all of Barbie's hair, only to discover that it wouldn't grow back. (Who knew?)

​And then she tried to use a curling iron on it, which immediately melted the plastic hair!

Oops! Gwendolyn opened her first salon in 1982. LaRachel was able to join her in 1992, working under her mother as an apprentice.

Over the years, their interest and how they approached hair care shifted to focus more on maintaining the health and integrity of their client's hair, scalp , and body In 2010, they rebranded their salon as The Hair Wellness Group to reflect this shift in focus.

Today, THWG is a thriving salon known for its high-quality hair care services and friendly and welcoming atmosphere.

Gwendolyn and LaRachel are still passionate about hair care and wellness and love helping their clients look and feel their best.​